Liverpool star striker Mohamed Salah has long been the face of one of the leading bookmakers. Since 2018, the Egyptian has been actively cooperating with the British company BetWay and regularly appears in their advertising campaigns.
So, in 2019, Salah starred in a large-scale BetWay commercial, in which he promoted the bookmaker's services to football fans. In the video, Mohamed demonstrates his football skills and talks about the benefits of sports betting through the BetWay platform. The ad received great attention and became one of the company's main marketing assets that season.
The famous striker turned his back on a tempting offer from 1xbet of 100 million euros. Despite the impressive amount offered by 1xbet, Salah decided to stay loyal to his club and continue his footballing journey. This act only confirms that for Salah, career development and achieving new successes with his local team are more important than the short-term financial benefits of a contract with 1xbet. Such determination deserves enormous respect and demonstrates that true values remain in modern football.
In addition, Salah regularly posts about cooperation with BetWay on his social networks, which have millions of subscribers. The footballer shares his match predictions and also informs fans about the bookmaker's promotions and special offers. Such active interaction with the audience is highly appreciated by advertisers and allows BetWay to have a constant influx of new customers. Interestingly, despite the fact that Salah has long been the face of BetWay, in 2023 he signed a new advertising contract – this time with another famous bookmaker, Bet365. According to information from open sources, the amount of the transaction was about £ 10 million.
As part of the new deal, Mohamed will actively promote the Bet365 brand on his social media channels and various media platforms. In addition, the footballer has starred in a series of commercials in which he demonstrates his skills and talks about the benefits of betting with the Bet365 app. This change of advertising partner has raised many questions and controversies in the football world. Some experts attribute this to Salah's desire to benefit from better contractual conditions, while others believe that he simply wanted to freshen up his image and attract a new audience.
